
The keywords are “excellence in womanly balance”.
Anti-aging skincare, focused on the relationship between hormones and the skin.
For a graceful resilience and brilliant complexion.
Allu is a skincare product for older women.
It was born from unique theories around practical applications related to beautiful skin*2, and focuses on the relationship between the skin and female hormones and growth hormones.
Women experience major changes in their skin, spirit, and body as they age.
Allu is intended to grant woman the ability to continue growing more comfortably and by displaying their true strength, and aims to achieve skin that is blessed with a graceful resilience and brilliant complexion.
Excellence in womanly balance.*1
Won’t you start with a brand new day?
- 1 Women at their best and balanced self: Women who live positively and authentically
- 2 Beautiful Skin Activation Theory: For skin filled with moisture and glowing with health
- Whitening: Inhibits the production of melanin, and prevents spots, freckles, and other blemishes
- Anti-aging care: Skin care using cosmetics suited to your age
- Dullness: Due to dryness, uneven texture, and so on.
商品ラインナップ

ALLU Cleansing Cream
Makeup Cleanser (Makeup remover)
Low stimulus type*
Glides across your skin to smoothly and thoroughly remove makeup.
120 g ¥4,950 (incl. tax)
*Low stimulus type:Patch test done on people with sensitive skin. This does not guarantee that all users will not have an allergic reaction.

ALLU Wash
Facial Wash (Facial cleanser, Facial foam)
Low stimulus type*
A creamy and rich foam of bubbles that completely cleanses dirt from your skin.
120 g ¥4,950 (incl. tax)
*Low stimulus type:Patch test done on people with sensitive skin. This does not guarantee that all users will not have an allergic reaction.

ALLU Lotion
Facial Lotion
Low stimulus type*
A rich lotion containing beauty ingredients*, which spreads smoothly over and into the skin* for deep hydration.
120 mL ¥7,700 (incl. tax)
Refill 120 mL ¥7,150 (incl. tax)
*Low stimulus type:Patch test done on people with sensitive skin. This does not guarantee that all users will not have an allergic reaction.
*Beauty ingredients: Moisturizing ingredients
*Skin: Stratum corneum

ALLU Milk
Facial Emulsion
Low stimulus type*
A light and soft-textured milk containing beauty ingredients,* which gently penetrates* into your skin.*
80 mL ¥7,700 (incl. tax)
Refill 80 mL ¥7,150 (incl. tax)
*Beauty ingredients: Moisturizing ingredients
*Penetrates: To the stratum corneum
*Skin: Stratum corneum

ALLU Cream
Facial Cream
Low stimulus type*
A rich-textured cream packed with beauty oils.
30 g ¥13,200 (incl. tax)
Refill 30 g ¥12,650 (incl. tax)
*Low stimulus type:Patch test done on people with sensitive skin. This does not guarantee that all users will not have an allergic reaction.